The answer is #CFT: Clouds For Things
My last post asked, How do you maximize the help that companies and customers give each other? My short answer is in the headline above. Let me explain. The house where I’m a guest in London has clouds...
View ArticleThe most important event, ever
IIW XX — the 20th IIW — comes at a critical inflection point in the history of VRM. If you’re looking for a point of leverage on the future of customer liberation, independence and empowerment, this is...
View ArticlePreparing for the 3D/VR future
Look in the direction that Meerkat and Periscope both point. If you’ve witnessed the output of either, several things become clear about their evolutionary path: Stereo sound is coming. So is binaural...
View ArticleThe Castle Doctrine
The Castle doctrine has been around a long time. Cicero (106–43 BCE) wrote, “What more sacred, what more strongly guarded by every holy feeling, than a man’s own home?” In Book 4, Chapter 16 of his...
View ArticleAt last, a protocol to connect VRM and CRM
We’ve been waiting a long time for a protocol to connect VRM (customers’ Vendor Relationship Management) with CRM (vendors’ Customer Relationship Management). Now we have one. It’s called JLINC, and...
View ArticleVRM at MyData2016
As it happens I’m in Helsinki right now, for MyData2016, where I’ll be speaking on Thursday morning. My topic: The Power of the Individual. There is also a hackathon (led by DataBusiness.fi) going on...
View ArticleThe new frontier for CRM is CDL: Customer Driven Leads
Imagine customers diving, on their own, straight down to the bottom of the sales funnel. Actually, don’t imagine it. Welcome it, because it’s coming, in the form of leads that customers generate...
View Article“Disruption” isn’t the whole VRM story
The vast oeuvre of Marshall McLuhan contains a wonderful approach to understanding media called the tetrad (i.e. foursome) of media effects. You can apply it to anything, from stone tools to robots....
View ArticleOur radical hack on the whole marketplace
In Disruption isn’t the whole VRM story, I visited the Tetrad of Media Effects, from Laws of Media: the New Science, by Marshall and Eric McLuhan. Every new medium (which can be anything from a stone...
View ArticleSyndication and the Live Web Economy
This is from a December 2009 newsletter called Suitwatch, which I wrote for Linux Journal, and was 404’d long ago. (But I kept the original.) I’m re-posting it here because I think syndication may be...
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